Internet Advertising Facts

1- Internet is the Media of Choice:

The Internet has edged out TV as the medium of choice for 18 to 54-year-olds. Further, the Internet ranks highly across generations when compared to more traditional forms of media such as radio, newspapers and magazines. Internet topped TV, Radio & Newspaper as the medium of choice for 18 to 54-year-olds. Source- The Online Publishers Association (OPA)

2- Local Search is Preferred Over the Yellow Book:

54% of consumers have substituted Internet search in place of the phone book. Online marketing and local search advertising, is expected to grow from $4.1 billion in 2006 to $11.1 billion in 2011 (22.3 percent CAGR). Kelsey Group executive Matt Booth states that the growth will be boosted by small and medium sized businesses that currently advertise in the print editions of phone directories. These companies will target online directory ads in a more cost effective way to boost their name recognition. Source- The Kelsey Group

This trend is evident from Nielson Reports online showing a whopping 5% increase in this local search in 2009.

3- More Popular than TV, Radio and Newspaper:

Internet has edged out TV as the medium of choice for 18 to 54-year-olds. Further, the Internet ranks highly across generations when compared to more traditional forms of media such as radio, newspapers and magazines. Internet topped TV, Radio & Newspaper as the medium of choice for 18 to 54-year-olds. Source- Online Publishers Association (OPA)

4- Customers Are Online:

Studies show the two big reasons why 74% of consumers are choosing to do their local search for products and services online is because the Internet is both convenient and informative. With the internet being so available through computers at work and home, the booming sales of portable laptops, and finally the newest trend of mobile internet devices; the internet is simply convenient. Then when compared to the eye catching and informative real-time information found on the Internet; the outdated style of the printed yellow book just does not compare. Source- IDC

Internet World Stats reports that this year of the 340,831,831 people who live in North America, 252,908,000 are actively using the internet. We are a people of convenience and the internet has only fueled the fire when it comes to getting results fast. The very consumers you are trying to market to are spending more and more of their time at work in front of a computer and residential computer sales have increased even beyond our dealer loved televisions. The internet has now made it easy for people to keep in touch with their news, soap operas and favorite tv shows online and many people are even viewing their television shows online now. The need and convenience of the internet has made surfing the web more popular than ever. Source- Internet World State

5- 94 Million Americans Online Everyday:

Of the over 98 million Americans online daily an average of 66% are involved in a local consumer search for products or services in their area. This growing number of local consumers going to the Internet has provided a new opportunity for business owners to present themselves to a local live audience within a local sales area. Source- Pew Internet & American Life Project

Source: Service Finders Ad Network

6- Service Finders Averages 2 Customer Leads Per Day:

The most recent reports from the Service Finders Advertising Network show that Service Finders' HVAC dealers averaged 2 internet customer referral leads per day during the Summer of 2009. These lead numbers are consistent with the increasing trend of of consumer online local search. Source- SF Web Technologies

7- The Importance of Internet Directories:

With the unbelievable competition found in the world of HVAC Internet Advertising directories are a source that should not be overlooked. Average click cost tend to exceed $4.50 in this industry and with so many HVAC dealers advertising on the local-net this number is only expected to rise. All dealers should join a qualified directory who will bring both customer leads and local advertising impressions a more reasonable cost. Source- SF Web Technologies

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