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Comparison Details: |
1. |
Dealer
Exclusivity |
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Service
Finders is the only HVAC program who dares to
limit the number of dealers participating to
only 5 per zip code location. Others include
much larger numbers being promoted within each advertising
area. This we see is a big advantage for dealers
who want
a more exclusive advertising program. |
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2. |
Advertising
Cost |
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Service
Finders only charges a single monthly fee of $10.00
per zip code area (minimum 5) and does not charge
per lead or per
the amount of general advertising they provide.
Service Finders also guarantees that dealers will
never pay more than $3.00 per website referral,
and when compared to the industry average of over
$4.50, this is a real bargin. In 2009 they reported
an
average 2 internet referrals per
day
and thousands of local advertising impressions
each month for each contractor member.
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3. |
Provides
Advertising Reports |
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Service
Finders has gone the distance when it comes to
reporting the value of their advertising program.
Their members can log into an online user area
to see real-time advertising reports that show
everything from the member's internt traffic and
clicks, to even the number of internet coupons
which are
being printed from their advertising area. They
also keep members informed by sending
automated bi-weekly reports through emails
and
faxes.
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4. |
Membership
Terms |
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Service
Finders has designed very favorable membership terms
whereby a HAVC contractor can first test an unlimited
version of their program for 45 days completely Free.
For regular members Service Finders has ensured
their
terms to be absolutely risk-free with their month-to-month
auto renewals and a cancel anytime policy. Another
feature dealers will like is the ease of which they
can manage their membership cost by logging in and
changing the zip code areas they advertising in.
This can all be done in real-time without any required
assistance. |
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5. |
Multiple
Advertising Solutions |
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The
Service Finders program is very flexible and with
the membership tools available online dealers can
quickly utilize these resources to change the look
of their advertising (text and images), create internet
coupons, manage advertising service types (if other
than HVAC), as well as to meet their own advertising
budgets and goals by viewing detailed reports and
invoice data. Another great marketing solution dealers
have is the ability to create their own marketing
image with free company web pages (websites). Service
Finders solves the problem most internet marketing
programs have of high pay-per-click cost by owning
their own HVAC network of different websites,
blogs and directories. They are promoted by
search engine optimization and have ensured their
members
high traffic volume with qualified HVAC internet
searchers. |
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6. |
Customer
Lead Quality |
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Service
Finders was designed by HAVC professionals and has
considered how HVAC contractors operate
and how they typically prefer to take new customer
leads by phone. Members will like the fact
that all customer leads come by way of the phone
and have chosen them to call them and were not in
some way referred. Other programs who share leads
with
dealers or who send the dealers leads by fax or email
might need to take note that HVAC dealers are accustomed
to receiving calls. They therefore can qualify
their prospective customers as to factors of income
and
safety of the street locations of the caller. All
Service Finders leads, and even their local advertising
impressions are qualified as HVAC customer prospects
enter zip code criteria and search with within the
Service Finders HVAC Advertising Network. |
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7. |
Membership
Support |
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Service
Finders is a smaller business than many and because
they only promote a select few dealers in each adverting
location they can afford their members personal
attention. From the very beginning of each membership
they go the extra mile to personally setup the advertising
profiles, even if that requires the setting up of
a company website, and all at not extra charge to
their member. Regular membership support is provided
by either by fast response email forms, or by speaking
directly to a membership support representative located
inside their Virginia office. |
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